Ok Amazon let's have a talk. Please stop with all the forced changes to Seller C
By Gwen Mcshea · November 6, 2026 · Curated by George's Blog
Ok Amazon let's have a talk. Please stop with all the forced changes to Seller Central. Do not replace Business Reports. This is one of the most popular areas of your site.
Let's be real. Sellers do not like the new interface. We don't like the navigation. We don't like the new "improved" reports. We don't like the UI. We don't like the colors. And some of the underlying logic is flawed. This new system is not an improvement and is not something your customers asked for or want.
Most reports and dashboards are much slower than their predecessors (the old restock report txt file loads in seconds - the new one takes quite a bit of time - time we don't have), they are very clunky and quite frankly are big departures from the routines, checks and processes Sellers have developed. Making large scale changes here, disrupts SOPs and costs businesses precious time.
The navigation is unusable. It doesn't cover any of the important areas of Seller Central. I use the Site Map and bookmarks to navigate the site.
Adding things like Custom Analytics is great - but not at the expense of eliminating Business Reports. It holds great promise but it is missing crucial data like monthly breakdowns by ASIN.
Yes, we all know the new frontier is direct data integration and AI. That is something businesses will be migrating to. We will all be creating our own custom UIs, dashboards and reporting in the future... but we will lose the commonality of how we look at data and that will lead to its own problems. We will also be in Seller Central less and the adoption rate of new tools and opportunities will be smaller as a consequence.
#amazonseller #sellercentral #fbaseller #amazonmarketing #fba #3p