I am looking forward to the Association of National Advertisers Multicultural &
By Zekeerabelton · November 6, 2026 · Curated by George's Blog
I am looking forward to the Association of National Advertisers Multicultural & Inclusive Marketing Conference next week!
I'm especially excited to once again share the stage with Stephanie Eaddy of The Coca-Cola Company as we continue the conversation around making multicultural marketing everyone's job.
It's a topic I'm passionate about because, at Collage Group, we believe cultural intelligence shouldn't be limited to one team or function. When it's embedded across an organization, it can drive stronger consumer connections, better business decisions, and meaningful growth. We've now also correlated the the financial impact of cultural resonance on revenue opportunity. Brands are leaving so much money on the table not leaning in to cultural specificity, whether that be generational, multicultural or psychographic-centered. But the key is optimizing how you scale cultural intelligence across your org, inclusive of insights, marketing, media, creative and strategy. Can't wait to share how we have supported Coke along this journey.
I'm also excited to reconnect with familiar faces, meet new ones, and hear how other leaders are bringing cultural intelligence into their work. If you'll be in LA, I'd love to connect! DM me and let's find some time to connect LIVE.
Make sure you come to my presentation at ANA next Tuesday, November 10 | 10:20–10:50 AM PT.