Slow leaders are not playing it safe They are losing The real strategy is not th
By Steven Pope · November 6, 2026 · Curated by George's Blog
Slow leaders are not playing it safe
They are losing
The real strategy is not the plan
It is the start
I know because I never had the luxury of waiting
2018
Laid off
Started My Amazon Guy in a basement
No investors
No roadmap
No safety net
Within 48 hours
I signed our first full service client
One week later
I hired our first employee
Within 90 days
We hit $30,000 in monthly recurring revenue
I did not have a strategy yet
Starting gave me one
Every client call taught me what to sell
Every mistake showed me what to fix
Every hire showed me how to build the team
Then the momentum compounded
Ranked No. 334 on the Inc. 5000 list of the fastest growing companies in the USA
Rated the number one full service agency two years straight
430+ brands trust us today
$1.4 billion+ in ecommerce revenue managed
200,000 applications in three years for 500 positions
150 interns trained every year into Amazon experts
Not one of those numbers came from a planning meeting
They came from starting
then getting better in public
How strong leaders operate
Start before you feel ready
Confidence shows up after the first step not before it
Make the call with what you know today
Waiting for more data is usually fear wearing a suit
Review results weekly
not quarterly
Push decisions to the people closest to the work
Let your team be wrong out loud
Hidden mistakes get expensive
In chess
Nobody plans the whole game
before the first move
You play
You read the board
You respond
The player still studying
the opening loses on the clock
Starting is the strategy