Most packaging is designed to communicate. But how much of it is actually unders
By Weareneem · November 6, 2026 · Curated by George's Blog
Most packaging is designed to communicate. But how much of it is actually understood before the shopper starts reading?
That is the question behind our latest thinking on **Glance Readability**.
A pack can be technically legible, visually distinctive and full of information, yet still make it difficult to understand the most important things quickly: **who the brand is, what the product is, which variant it is and how much you’re getting.**
The challenge becomes even more interesting when that same pack moves from the physical shelf to the Digital Shelf, where it may be reduced to a much smaller image and viewed in a fast vertical scroll on a mobile screen.
So perhaps the better question for packaging and Digital Commerce teams is not *“Can shoppers see it?”*
It is:
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“What do they get from the pack before they start needing to read the pack?”
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In other words like "What do you get for free via colour or shape cues?"
We’ve explored what this means for packaging design, visual hierarchy, range differentiation and Mobile-Ready Hero Images in our latest article.
Glance Readability: How Packaging Design Communicates Before We Read It
https://lnkd.in/eWAAG6eY