The first metric I'd watch in 6 Amazon categories. I've run ads in supplements,
By Andrew Bailiff ยท November 5, 2026 ยท Curated by George's Blog
The first metric I'd watch in 6 Amazon categories.
I've run ads in supplements, grocery apparel, and many others. The ad report shouldn't look the same for every category:
๐ฆ๐๐ฝ๐ฝ๐น๐ฒ๐บ๐ฒ๐ป๐๐: CAC:LTV. What a new customer costs, and is work after the first order, and what they buy next
๐๐ฟ๐ผ๐ฐ๐ฒ๐ฟ๐: repeat purchases, with a lot less brand loyalty. Sample packs matter here, and getting into retail stores is often the bigger growth lever.
๐๐ฒ๐ฎ๐๐๐: conversion rate, built on social proof. Once people find something they like, they stick with it.
๐ฃ๐ฒ๐๐: return rate. I've bought plenty of harnesses that didn't fit. They went back.
๐๐ฝ๐ฝ๐ฎ๐ฟ๐ฒ๐น: Returns. Give the returns time to land before you call a campaign a winner, and put a size guide in the images.
๐ฆ๐ฝ๐ผ๐ฟ๐๐ ๐ฎ๐ป๐ฑ ๐ณ๐ถ๐๐ป๐ฒ๐๐: Seasonality and timing. Q1 is the big pop, but the first two weeks of January are usually soft.
Most people judge every account strictly based on ACOS.
I start with the number that matches how that customer actually buys.
Which category are you in?