At our Culture, Connection & Competitive Edge #BISummit , hosted by Seattle Seah
By Brand Innovators Llc · November 6, 2026 · Curated by George's Blog
At our Culture, Connection & Competitive Edge #BISummit, hosted by Seattle Seahawks in Seattle, we spent a full day inside Lumen Field asking one question: what turns attention into the kind of loyalty that lasts a lifetime?
The day moved from the sideline to the city and back inside the building. Microsoft's Sandra Andrews and Captivate's Kingman Gordon went behind the scenes of a decade-plus NFL partnership that now puts more than 2,500 Surface Copilot+ PCs on the sidelines of all 32 clubs, with Copilot helping coaches and analysts read the game faster. Later, Visit Seattle's Stephanie Bittner Byington and 1 Hotels' Hannah Wilky examined how a city and a hotel design the moments that turn a first visit into a lifelong habit. We closed by turning inward, as Notorious111's Katie Hooper sat down with Pharmavite's Kathi Christensen, Selkirk Sport - We Are Pickleball's Doug Thielen, and the Seahawks' own Lisa Young to talk about how the culture inside a building shapes the brand outside it.
The rest of the day came at that same question from other angles. Brand leaders from Amazon, Zillow, Nintendo, Amazfit, Filson, Rome2Rio, and more rounded out a packed agenda spanning cultural speed, attention and affinity, brand storytelling, loyalty and go-to-market strategy in the age of AI agents.
Thank you to every speaker, moderator, and brand marketer who showed up today, to our very own Jason Adelman for keeping the day flowing as our emcee, and to our hosts at the Seahawks for their partnership in bringing this unique summit to our community!
✨ Check out the highlights: https://lnkd.in/er9mznpC