I’ve posted five hero image examples of poor contrast on LinkedIn this week. Not
By Oliver Bradley · November 5, 2026 · Curated by George's Blog
I’ve posted five hero image examples of poor contrast on LinkedIn this week.
Not because I’ve run out of things to talk about.
Because we seem remarkably good at overlooking things shoppers can’t read.
That’s problem blindness: becoming so familiar with what we’re looking at that we stop questioning whether it works.
We know the brand. We know the product. We know what the pack says.
So we look at the image and think, “Looks fine to me.”
But knowing what it says isn’t the same as being able to read it.
Take this Jergens example. In the RHINO results shown below, only “SHEA FUSION” passes the contrast check. Yet its glance-readability score is just 11%. Better contrast, but still too small.
If I can show our industry has a problem - we're not human-readable in a moment when everyone is obsessed with being machine-readable perhaps we can fix both at the same time. What do you think?
Poor experiences ruin brand equity.
Low-friction, effortless experiences are where everything is heading.
Are you designing for readability by both humans and machines?
#UX #DigitalCommerce #ExperienceDesign #MobileReady #MobileFirst #AgenticCommerce #InclusiveDesign #GlanceReadability #DigitalShelf