Designed to get things moving. Shame shoppers are stuck trying to read it. The p
By Oliver Bradley · November 5, 2026 · Curated by George's Blog
Designed to get things moving. Shame shoppers are stuck trying to read it.
The product helps you go. The image makes you go: "What am I looking at?"
Okay, enough silly wordplay 😉
I need to unpack why this hero image design simply doesn't meet GS1 standards for MRHI. I can see the agency has tried to declutter, but it still fails. Why?
1. IT FAILS APCA CONTRAST
The brand name passes APCA contrast (Lc 82) and 91% Glance Readability. That is not where the breakdown happens.
Look at rows 2 and 3: "DAILY GUT SUPPORT" collapse to an APCA contrast score of just Lc 34. (Lc >45 is required if you go read APCAcontrast.com)
2. IT FAILS TEXT SIZE & STROKE WIDTH CAMBRIDGE CLARITY aka glance readability.
Then look at the details shoppers actually need to confirm before buying:
- Berry flavour collapses to 34% glance readability
- The count descriptor collapses to 28% glance readability
- Flavour text plunges all the way down to 22%
-----------------------------
Failed RHINO. Missed the GS1 standard for MRHI
-----------------------------
That is an awful lot of friction for a laxative.
When you don't test contrast and glance readability upstream, shoppers skip past your hero because they actively avoid friction.
Fix the contrast, declutter the pack, and protect your conversion on both the Digital and Agentic Shelf with proven glance-readable visuals.
Readability Drives Revenue.
Has your digital shelf team audited your hero imagery against APCA contrast thresholds, or are you still hoping your agency knows how to create proper heroes?
#Ecommerce #GS1 #PackagingDesign #DigitalShelf #GlanceReadability #RHINOAI #MobileReadyHeroImage #Accessibility #UX #MobileFirst