Launching something new is one of my favorite parts of being an entrepreneur. Es
By Eugenekhay · November 6, 2026 · Curated by George's Blog
Launching something new is one of my favorite parts of being an entrepreneur. Especially when you believe it could make a real difference for the people you’re building it for.
At MDS.co - The Ecom Founders Community, our members give us no shortage of ideas. I get dozens of messages every week about things we should try.
Consumer 300 was one that really stuck with me.
It’s also why I believe so strongly in brands building communities around their customers. You get better ideas, honest feedback and advocates who connect with each other. Those conversations can shape what you build next. I experience that firsthand at MDS.
With Consumer 300, I saw an opportunity to build a trusted platform for recognizing growing consumer brands and the founders behind them.
It’s free to nominate and apply. You can’t pay your way onto the list.
I spoke with a lot of founders to help get this right. The goal is to create recognition that means something and opens doors for the people earning it.
There are several ways to be recognized, including revenue growth in percentage and dollar terms, Consumer Picks driven by customers, and Council Picks that look beyond the numbers.
A big thank you to Fulfil & Rajen Sanghvi for hearing the idea and saying, “We’re in.” Having a partner that we respect get behind the inaugural program means a lot.
And thank you to Shinghi Detlefsen at ExpandFi and Jeremy Allen at ECOM CPA LLC for helping us build credibility into the process. They will be supporting our optional 3rd party verification process making it simple for top brands to verify revenue data.
Shinghi Detlefsen has been part of MDS through Wholesome Story for years, and ECOM CPA LLC has been a longtime partner. These are people we know and trust.
The video tells the story of how this came together. I’m excited to see the brands we discover and what this grows into. We’re going to have a lot of fun with it.
Watch it, put your brand forward, and share it with a founder who deserves some recognition.
First-round nominations are open through November 30. After this deadline brands will need to be invited by a participating brand or partner.
https://lnkd.in/epUCYdq8
Sharing your numbers is always a sore topic. MDS and our partners treat your data with a tremendous amount of respect. Everything you provide will stay private, and you choose what information is made public on your profile and when.