Excited to share that I've stepped into the role of Senior Director of Commerce
By Samyabenhima · November 5, 2026 · Curated by George's Blog
Excited to share that I've stepped into the role of Senior Director of Commerce at Flywheel!
Commerce is changing faster than most planning cycles can keep up with. Retail and media are now one conversation, measurement is getting more demanding, and brands need partners who can connect the shelf, the ad, and the P&L in a single plan.
That's the work I care most about, and it's what I'll be focused on in this role: building teams that think like operators, bringing clarity to complex decisions, and making sure our clients' growth plans hold up when they meet reality.
None of this happens alone. Thank you to the leaders who backed me, the team I get to build with every day, and the clients who trust us with their business.
Onward! 🚀