The journey may not be linear, but the need for clarity is constant. Across all
By Oliver Bradley · November 5, 2026 · Curated by George's Blog
The journey may not be linear, but the need for clarity is constant.
Across all four shelves, brands need to help shoppers recognise the product, understand what makes it relevant and distinguish between options....AND MOST often at a glance.
I LOVE SAYING, regardless of the shelf..."a glance is all you get"
Design to Win the Glance on A-B-C...
on Attention, Branding and Communication (READABILITY)