I had the privilege of having my friend, the GREAT Kevin King , join me on Retai
By Andrew Bell · November 5, 2026 · Curated by George's Blog
I had the privilege of having my friend, the GREAT Kevin King, join me on RetailPlaybook
Kevin is one of the greatest minds and marketers of our time. The only other person I can point to with the same depth of knowledge and expertise in e-commerce is our own CEO, Scot Wingo
He also publishes Billion Dollar Sellers, one of the most prominent newsletters in e-commerce. If you know Kevin, you know he brings decades of experience, strong opinions, and practical advice.
We talked about how AI is changing the way people shop and what sellers should be doing about it:
→ Shopping by intent instead of keywords
→ Creating content for both humans and AI agents
→ Why data and distribution matter
→ How his team at DragonFish uses 20 custom AI “brains” before writing a single word of copy
What I appreciate about Kevin is that he’s putting these tools to work in his own business.
He’s testing, building, and sharing what he learns.
His advice to sellers: pick a lane, ignore the noise, and start building.