Every non-brand campaign should carry your brand as a negative. Otherwise, your
By Andrew Bailiff ยท November 4, 2026 ยท Curated by George's Blog
Every non-brand campaign should carry your brand as a negative.
Otherwise, your own brand searches land in the wrong campaign, and your non-brand numbers look better than they are.
Set your brand as a negative phrase when you build the campaign.
Then one sentence to Claude catches the brand searches that still slip through, like a campaign someone built without it, every week, plus the usual waste check:
"๐๐ท๐ฆ๐ณ๐บ ๐๐ฐ๐ฏ๐ฅ๐ข๐บ, ๐ฏ๐ฆ๐จ๐ข๐ต๐ฆ ๐ฎ๐บ ๐ฃ๐ณ๐ข๐ฏ๐ฅ ๐ต๐ฆ๐ณ๐ฎ๐ด ๐ช๐ฏ ๐ฏ๐ฐ๐ฏ-๐ฃ๐ณ๐ข๐ฏ๐ฅ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ๐ด, ๐ข๐ฏ๐ฅ ๐ต๐ฆ๐ณ๐ฎ๐ด ๐ธ๐ช๐ต๐ฉ 20+ ๐ค๐ญ๐ช๐ค๐ฌ๐ด ๐ข๐ฏ๐ฅ 0 ๐ฐ๐ณ๐ฅ๐ฆ๐ณ๐ด."
Through the AdLabs MCP, Claude drafts the flow in Automations:
๐น Every Monday, look at search terms in non-brand campaigns
๐น If the term has the brand name in it, negate it as exact
๐น If not, and it has 20+ clicks and no orders, negate it as exact
๐น Both actions wait for approval
Then a test run, before anything is live. It flags the brand terms and the wasted ones, and applies nothing.
It stays a draft until you publish it.
After that, every Monday the list is waiting for your yes.