Amazon isn't where a premium product makes its case. It's not the best place to
By Andrew Bailiff ยท November 4, 2026 ยท Curated by George's Blog
Amazon isn't where a premium product makes its case.
It's not the best place to drive that traffic, and it's not the best place to show why your product costs more.
There are videos on the listing. But how often does anyone watch them all the way through?
Compare that to someone scrolling Instagram or Facebook. They're more engaged, and that's where you can explain the value.
๐๐บ๐ฎ๐๐ผ๐ป'๐ ๐ท๐ผ๐ฏ ๐ณ๐ผ๐ฟ ๐ฎ ๐ฝ๐ฟ๐ฒ๐บ๐ถ๐๐บ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐:
โ Capture the demand you built somewhere else
โ Be present when they search for you
โ A little brand defense, so the experience is good when they get there
The messaging that sells it happens off the platform.
35 seconds on it below.