As new sources of data emerge from digital and agentic commerce streams, brands
By Publiciscommerce · November 4, 2026 · Curated by George's Blog
As new sources of data emerge from digital and agentic commerce streams, brands need clearer ways of connecting performance to the business outcomes they’re working toward. Our colleagues at Profitero+ recently teamed with The Digital Shelf Institute on a research report exploring the frameworks, metrics, and analytical approaches brands need to better evaluate performance across channels.
In a Nov. 10 webinar conducted by firstmovr, Profitero+ Senior Consulting Manager Owen L. Powers will join Lauren Livak Gilbert, Executive Director of The Digital Shelf Institute, and hosts Chris Perry and Todd Hassenfelt to take a deeper dive into the report’s findings, the new measurement framework, and the implications for CPG brands as they head into 2027. Register here: https://lnkd.in/gzE-PxCQ
And download the report, “How to Measure Success in the New Age of Commerce," here: https://lnkd.in/epPMFVcS