Tune into Selling on Giants with Mr. Will Haire for a conversation with Tim Shea
By We Feature You · November 4, 2026 · Curated by George's Blog
Tune into Selling on Giants with Mr. Will Haire for a conversation with Tim Shea founder and CEO of Latticework Insights, revealing how eCommerce brands can fix fragmented data and use his SMART framework to make more profitable decisions.
Most growing brands already have plenty of data, but it sits in separate systems, so nobody gets a full picture of what drives growth. Discover how to connect data from Amazon, Shopify, Meta, Google, and retail partners, when spreadsheets stop working, and why growing brands need a unified view of the business.
Tim walks through the SMART framework for evaluating performance across five areas: speed, margin, attribution, retention, and customer tier. He explains why LTV and CAC need more context than a single ratio, and why customer value varies by acquisition channel, promotion, and buying behavior.
Learn how retail expansion complicates attribution and what brands can do about it, and why moving customers from their third to fourth purchase can be worth more than focusing on early transactions.
Tim also shares Latticework Insights' 90-day onboarding process of understanding the business, building insights, and putting them into practice through experimentation and A/B testing, creating a repeatable loop where data informs a theory, the theory becomes an experiment, and each result improves the next decision.
The conversation offers practical guidance for Amazon sellers, DTC operators, and eCommerce leaders looking to turn scattered data into clearer priorities and smarter growth decisions.
#eCommerce #DataAnalytics #SMARTFramework #AmazonSelling #DTCBrands
Listen in here: https://lnkd.in/dsWVxJAQ