The 3 placement checks I run on every campaign. We built the AdLabs bid optimize
By Andrew Bailiff · November 4, 2026 · Curated by George's Blog
The 3 placement checks I run on every campaign.
We built the AdLabs bid optimizer around revenue per click, placement by placement. So I treat the bid and the placement adjustments as one setting.
1️⃣ 𝗜𝘀 𝗲𝘃𝗲𝗿𝘆 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 𝗵𝗶𝘁𝘁𝗶𝗻𝗴 𝘁𝗮𝗿𝗴𝗲𝘁 𝗔𝗖𝗢𝗦? Not the campaign average. Each placement on its own.
2️⃣ 𝗜𝘀 𝘀𝗽𝗲𝗻𝗱 𝗹𝗲𝗮𝗸𝗶𝗻𝗴 𝘄𝗵𝗲𝗿𝗲 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻'𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘁? Product pages are where I usually find it.
3️⃣ 𝗜𝘀 𝘁𝗵𝗲 𝗺𝗼𝗻𝗲𝘆 𝘄𝗵𝗲𝗿𝗲 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗶𝘀 𝗵𝗶𝗴𝗵𝗲𝘀𝘁? On one account I looked at, top of search converted at 18% and product pages at 8%. A dollar goes a lot further on the first one.
❌ 𝗧𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗳𝗶𝘅 𝗳𝗼𝗿 𝗵𝗶𝗴𝗵 𝗔𝗖𝗢𝗦: cut the base bid. More of the spend can drift to product pages.
✅ 𝗠𝗶𝗻𝗲: bring the base bid down and push top of search up, together
Same campaign, same budget. More of it lands on the placement that converts.