Apparently, the secret to winning AI Search is publishing 50 more blog posts. 😂
By Manuel Arrufat · November 4, 2026 · Curated by George's Blog
Apparently, the secret to winning AI Search is publishing 50 more blog posts. 😂
The CEO wants more visibility in ChatGPT.
The Head of SEO wants a content strategy.
The Content Manager wants everything published by Friday.
And ChatGPT is downstairs writing its 47th article on “What Is AI SEO?”
Beautiful teamwork!
I'm all for using AI to speed up content production.
But we've somehow managed to turn every new marketing challenge into a reason to produce more content.
More articles. More keywords. More AI-generated guides.
Meanwhile, nobody has figured out what potential customers are actually asking AI.
And that's the funny part.
We're getting really good at producing answers without researching the questions.
The better approach is pretty simple:
• Understand the buyer before planning content.
• Research the conversations happening around your category.
• Find the problems, comparisons and decisions that matter.
• Build content that genuinely helps with those decisions.
• Let AI speed up the work once the direction is clear.
That's where Prompt Research comes in.
Keep the content ambitions. Keep the AI tools.
Just make sure you're not building a very efficient factory for articles nobody needed.
Even ChatGPT deserves a better brief :)
P.S. If ChatGPT is already writing your next 50 articles, at least give it the right questions to answer. 😂
Find the buyer conversations worth your time with Prompt Planner: https://lnkd.in/eAWWfQSp