It's not a shortage of applicants. It's a shortage of people who can run the acc

By George Barnett Reid πŸ‘€ Β· November 4, 2026 Β· Curated by George's Blog

It's not a shortage of applicants. It's a shortage of people who can run the account.

We have screened and scored 5,000+ applicants for Amazon ads roles.

Fewer than 1 in 100 make it through.

Most applications look fine on paper. The gap only shows when someone has to do the work in front of you.

That is why we test before anyone gets an introduction.

How many of your last 100 applicants could actually run your account?

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