Shoot your shot, because you never know who may say yes... A few months ago I wa
By Heidibartholomew · November 4, 2026 · Curated by George's Blog
Shoot your shot, because you never know who may say yes...
A few months ago I was on a train listening to Beth Thomas on a podcast. Now I’ve interviewed her for my Keeping Hungry series. So cool.
And Beth is no stranger to just *doing the thing*. Whilst making waves at brands like Deliveroo and working in-house at TikTok, she started making viral videos with her housemate, amassing thousands of followers. She's now co-founder of Slice | Social Consultancy, helping brands get social taken seriously by the C-suite, and a go-to name in the social space.
In our conversation, we spoke about fake fandom, if brands should be more transparent and the importance of having a clear strategy. Beth reminded me that whatever your team, the lesson is the same: prove your worth, know what you're there to do, and avoid becoming everyone's dumping ground.