In a knockoff-heavy category, your PPC ad won't set you apart. I worked with a k
By Andrew Bailiff ยท November 3, 2026 ยท Curated by George's Blog
In a knockoff-heavy category, your PPC ad won't set you apart.
I worked with a kitchen brand that was really sensitive to bad reviews. A few of them could hurt the subcategory rank.
And once the product crossed a certain rank threshold in its subcategory, sales jumped noticeably.
๐ช๐ต๐ฎ๐ ๐บ๐ผ๐๐ฒ๐ฑ ๐ถ๐:
โ Content that shows the product doing the job, like a demo in a real kitchen
โ Showing how it's different from what people already use
โ The good reviews that come from that, and the momentum that follows