The funnel has collapsed. At the Amazon Executive Edit Fashion Vendor Summit, Me
By Amyhyland · November 3, 2026 · Curated by George's Blog
The funnel has collapsed.
At the Amazon Executive Edit Fashion Vendor Summit, Meredith Block Silver and I shared one idea with fashion leaders: content and commerce have come together like never before.
Your customer discovers through what she watches, who she follows, and what she listens to, all at once. Streaming sparks the attention. Creators carry it into culture. And the brands that win are the ones connecting those moments to growth, on Amazon, on their own DTC sites, and in their stores.
A special thank you to Jason Rabin of Centric and Leigh Manheim Levine of Coach for joining us on stage and sharing how they're bringing this to life for their brands.
I'm grateful to Jenny Freshwater and to my Amazon retail partners Kristine Chan, Kent Hoffman, Anita Ortiz, and Greg Baglione. An even bigger thank you to my incredible management team Nikki Wong, Paige Woodruff and Erin Macbeth Rubin. This kind of partnership between retail and ads is what makes moments like this possible.
When content becomes commerce, everyone's business grows.
#AmazonAds #AmazonFashion #Innovation #Marketing