I've built an eight figure Amazon business, and I've launched plenty of products
By Byoungsfl · November 3, 2026 · Curated by George's Blog
I've built an eight figure Amazon business, and I've launched plenty of products that didn't succeed.
I think that's an important part of entrepreneurship that people don't talk about enough.
We launch approximately 40 to 50 products every year.
Our brands generate over $20 million in annual sales.
And despite that experience, not every product we bring to market becomes a winner.
That's the reality of product development.
You can have a great idea.
You can be excited about the opportunity.
You can believe customers are going to love it.
And you can still be wrong.
So how do you make better decisions?
You look at the data.
Before committing capital, you need to understand whether the market supports your idea.
You need to evaluate the competition.
You need to identify what customers are looking for.
And you need to understand the risks associated with launching that product.
This is where I see a lot of aspiring entrepreneurs get stuck.
They're not necessarily lacking ideas.
They're lacking confidence in their ability to evaluate those ideas.
And when you don't know how to assess the opportunity, it's easy to spend months second guessing yourself.
That's one of the reasons we created the Seller Systems Academy Incubator Program.
Over 12 weeks of live classes, we're helping aspiring sellers learn how to evaluate product opportunities, use AI to improve product design, and work through the process of launching an Amazon brand.
My goal isn't to convince people that every product idea will work.
I've launched enough unsuccessful products to know that's not true.
My goal is to teach people how to approach product decisions with better information and a repeatable process.
Because while you can't eliminate every risk in business, you can learn how to make more informed decisions before investing.
If you've been sitting on a product idea but aren't sure where to start, learn more here:
https://lnkd.in/ex2_Crdw
For those who've launched products before, what's one thing you wish you'd known before your first launch?
#AmazonFBA #AmazonSeller #Entrepreneurship #ProductDevelopment #Ecommerce #AmazonBusiness