CEO. You don’t need me. Yet. Solo Amazon Operator. ⠀ First, hire an agency. Then
By Aaron Moore · November 3, 2026 · Curated by George's Blog
CEO.
You don’t need me. Yet.
Solo Amazon Operator.
⠀
First, hire an agency.
Then internal staff to manage the agency.
⠀
Buy a reporting platform.
Actually, buy 5.
Hire someone to explain why the numbers don’t match.
⠀
Now add AI.
All the subscriptions. All the tokens.
⠀
Hire a Head of AI Implementation.
Then someone who knows Amazon to check its work.
⠀
Finally, hire a COO to explain why you’re broke.
⠀
Somewhere in there, somebody was supposed to run Amazon.
⠀
Your best seller still went out of stock.
The listing still needs fixing.
The ad spend kept running.
⠀
You bought more capacity to discuss the work.
Not more ownership of the result.
⠀
Now you’re ready for 1 person who runs the account end to end.
⠀
Account health. Inventory. Advertising. Optimization.
⠀
I use tools. I use AI.
But neither gets to be the excuse when something is wrong.
⠀
You get 1 person to call.
I own the follow-through.
⠀
Solo Amazon Operator.