You're running Amazon ads, but are you using all three campaign types? Each one

By Igor Nuhanovic · November 3, 2026 · Curated by George's Blog

You're running Amazon ads, but are you using all three campaign types?

Each one does something different. And when you layer them together, the results compound.

In my latest video, I walk through how to:

→ Understand where sponsored products, sponsored brands, and display ads actually show up

→ Compare targeting options and cost types across all three formats

→ Use the placement below the buy box to capture clicks from competitors

When brands run all campaign types together, we see increases in overall sales and conversion rates in the reports.

If you're only running sponsored products, you're leaving placements and visibility on the table.

🎯 Watch how each ad type works step-by-step.

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Helping Amazon sellers since 2016. Follow me on LinkedIn for more Amazon advertising tips, and subscribe on YT!