Should you hire an Amazon ads manager off their CV, or off what they can actuall
By George Barnett Reid 👀 · November 3, 2026 · Curated by George's Blog
Should you hire an Amazon ads manager off their CV, or off what they can actually do?
A CV tells you where someone sat. It doesn't tell you what they'd do with your account.
Every weekday this month I'm posting one short video on how we judge Amazon ads talent at Pare. Today: the CV problem.
What did you trust more on your last hire, the CV or the interview?