A few months ago, I had an idea. After much deliberation, and despite everyone b
By Hannah Hughes · November 3, 2026 · Curated by George's Blog
A few months ago, I had an idea.
After much deliberation, and despite everyone being thoroughly fed up with me asking whether I’m doing something stupid, I’ve decided to go for it 🙃
Meet mimo, a women’s wellness drinks brand.
Our first drink is mimo plus one: a lightly sparkling drink being developed with pregnancy in mind.
The idea came from my own experience. Pregnancy can feel so medical, and I wanted something that brought a little luxury to it. Something refreshing and delicious, with thoughtful ingredients and beautiful packaging. Something to look forward to opening, whether at dinner with friends or just for a moment of pause in the day.
I’ve spent years helping other brands grow. Creating something of my own has involved considerably more overthinking.
I’m now working with a specialist drinks developer and a nutritionist specialising in women’s health to bring it to life. We’re still in development, and the packaging shown here is a concept, but I’m excited to finally share what I’ve been working on.
If this sounds like something you’d enjoy, I’d love you to join the waitlist. And if someone immediately came to mind while reading this, please send it their way.
https://lnkd.in/eRBeuUeZ
We’re also live on Kickstarter for anyone who’d like to back our first production run. I’ll put the link in the comments.