Expensive products don't sell on the first search. The shopper starts broad. The
By Andrew Bailiff ยท November 2, 2026 ยท Curated by George's Blog
Expensive products don't sell on the first search.
The shopper starts broad. They research. They leave and come back. Sometimes they search 5, 10, 15 times, and every search gets a little more specific.
So on a high-priced product, the question isn't only "which keyword converts?"
It's "am I there for the whole trip?"
๐ข๐ป ๐ฎ ๐ป๐ฎ๐ฟ๐ฟ๐ผ๐, ๐ต๐ถ๐ด๐ต-๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐ฐ๐ฎ๐๐ฒ๐ด๐ผ๐ฟ๐, ๐'๐ฑ:
โ Win the handful of keywords that matter most
โ Cover the long tail with phrase and broad, because that's where the later, more specific searches land
โ Run autos where they add real reach, not by default
A term that looks weak on its own might just be one stop on a long trip.