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By Bryan Porter · March 20, 2025 · Curated by George's Blog
80k orders into TikTok Shop, here's what I've been surprised to learn.
1. Samples have only driven 7% of our TikTok Shop sales.
40% of orders come from product card. Of the 60% are driven by videos.
Product card: Customers organically finding our product on TikTok. These