The new face of Sephora is Seth Rogen? Ok it actually makes sense. Let’s talk ab
By Justinderektaylor · October 31, 2026 · Curated by George's Blog
The new face of Sephora is Seth Rogen? Ok it actually makes sense. Let’s talk about it.
For their new campaign Sephora is focusing not on their regular shopper but the gift giver. The boyfriend, the husband, the dad. The guy like me that’s stumbling through the mall looking for the perfect gift.
They turned one of their locations into “Sethphora”, and made a fun commercial showing off clueless Seth finding Al the perfect gifts.
Honestly you don’t really ever see brands focusing on the “gift giver” when it’s someone so different from their core consumer. It’s a bit of a gamble, but trying to demystify beauty for the guy in your life this holiday season isn’t a bad idea. Would love to know if it pays off and congrats to GUT for creating the campaign!