Advertising Week was a great reminder of why I love this industry: the people. T

By Jill Smith · October 31, 2026 · Curated by George's Blog

Advertising Week was a great reminder of why I love this industry: the people.

Thank you to our incredible partners for the conversations, and to the former colleagues who made it feel like a reunion. Shout out to Damian Garbaccio from Affinity Solutions and Jon Gibs from Walmart Connect for sharing the stage and to Melissa Burdick and the team at Pacvue for co-hosting an incredible event.

This week, Circana unveiled AI and Commerce Intelligence powered predictive signals for its Complete Audiences solution. Instead of relying on what consumers have bought, advertisers can now plan, activate, and measure around where demand is going. A big thank you to our partners at Tinuiti for sharing in the excitement.

The numbers behind it:

📈 In a test across 13 brands, performance improved in every campaign, with a median uplift of 22%.

🏠 It draws on 129M modeled U.S. households and 500B deterministic signals.

I’ve never been more bullish on the innovation coming out of Circana, and this is just the beginning. Gear up. What’s next is even bigger. 🚀