We put Santa in an Amazon listing image. The holiday version generated 53% more

By Kamaljit Singh Amazon · October 31, 2026 · Curated by George's Blog

We put Santa in an Amazon listing image.

The holiday version generated 53% more sales over a 3-week test. 🎅

Last year, we “Christmasified” this insulated door curtain. Same product. A different way to show it during the holiday season.

We tested it on PickFu first, then ran an experiment on Amazon. The results are below.

When I shared it, I got plenty of comments about using lifestyle images as main images.

Fair conversation. Amazon’s image requirements matter.

But Amazon itself is also showing alternative images, including lifestyle images, in some search results. The shopping experience is evolving, and that’s worth paying attention to.

That doesn’t mean every listing needs Santa. 😂

It means seasonal creativity deserves a test even for something as ordinary as a door curtain.

Today on our office hours call I'm giving away exact prompts on how to Christmasify your Amazon listing images.

View the original post on LinkedIn