25 of Amazon's September announcements are live today. Most sellers need 4. Betw

By Danan Coleman · October 30, 2026 · Curated by George's Blog

25 of Amazon's September announcements are live today. Most sellers need 4.

Between Accelerate and unBoxed, Amazon announced about 50 changes. Here is my short list for the rest of 2026.

1. Claim free Quick Plus before Dec 31. Twelve months for the account holder plus 2 co-workers. Free is free.

2. Try Amazon Business Deals if you sell to businesses. B2B-only deals, 1 hour to 30 days, no added fees, at least 10% off. Note the catch: you need a 3.5-star rating or better. Your rating is a gate to Amazon programs now, not just a conversion number.

3. Test Review Requests on products under 1,000 ratings. The open beta starts late October in the US.

4. Start your Conversation Brief now. It goes live in January, but usage guides, comparisons and bundles take weeks to write well.

What can wait: the listing grace period, Profit Analytics simulation and Amazon Lending for all sellers all land by the end of 2026. One Account Health page across marketplaces is a 2027 item. Dates can shift, as always.

Save this one for your Q4 planning.

Which of these are you acting on before the year ends?

From the Accelerate + unBoxed recap panel with Jessica Wright of AO2, Kainoa Tayabas-Kim of IPSecure and Nacho (Ignacio) de Ros Durban of Adbrew.

#AmazonSeller #Ecommerce #AmazonAccelerate

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