Proud to share my first case study at Nectar !!! “Nulo had an opportunity to get
By Katiemichowski · October 30, 2026 · Curated by George's Blog
Proud to share my first case study at Nectar!!!
“Nulo had an opportunity to get more out of its existing ad budget. We focused on giving that spend a clearer purpose, tightening keyword targeting and shifting budget toward generic and competitor searches where shoppers are still choosing a brand. Seeing ad-attributed orders grow 42% while also improving ROAS shows the value of getting that foundation right.” - Katie Michowski, Senior Advertising Manager
https://lnkd.in/gyfnFUaW