A year ago I arrived in Hollywood for my first day as Social & Creative Strategy
By Segun Ogunsheye · October 30, 2026 · Curated by George's Blog
A year ago I arrived in Hollywood for my first day as Social & Creative Strategy Director for Steven BartlettSteven Bartlett…
I've been to 14 different cities around the world.
I've met some of the most famous, powerful and smart people on the planet.
My team and I have made content that's reached billions of people.
But I'll keep it real with you… it hasn’t been easy
Long days, red-eye flights and a bar higher than you can imagine.
But nothing that really matters is ever easy.
And the hard bits are the bits that matter.
So here's what I've learned this year that might be useful for you 👇
𝗧𝗢 𝗕𝗘 𝗧𝗛𝗘 𝗕𝗘𝗦𝗧 𝗬𝗢𝗨 𝗛𝗔𝗩𝗘 2 𝗪𝗢𝗥𝗞 𝗪𝗜𝗧𝗛 𝗧𝗛𝗘 𝗕𝗘𝗦𝗧
I was sitting in a cafe in Paris before I accepted this job with a friend, who said to me:
“Virgil had to work with Kanye. Kanye had to work with Jay-Z. You can’t miss a chance to work with the best in your field.”
That did it for me. That’s what convinced me I had to take this role. Now I get to test my ideas against one of the very best in content and creator space. It's taught me where my strengths and weaknesses lie, and it’s hard to even explain how much I've grown.
Proximity is everything.
𝗜𝗧'𝗦 𝗛𝗔𝗥𝗗 𝗧𝗢 𝗦𝗘𝗟𝗟 𝗦𝗛𝗜𝗧 𝗬𝗢𝗨 𝗗𝗢𝗡'𝗧 𝗕𝗘𝗟𝗜𝗘𝗩𝗘 𝗜𝗡
It’s 2pm in JFK airport after a tough shoot when a sprightly lady comes up to our table:
"STEVEN! I just wanted to say that I listen to every episode and you've changed my life."
That's when you see the impact of the what we do at Steven.com & FLIGHTSTORY. I don't wanna make anything that doesn't have a positive impact on people. No matter how creative or "cool" it is.
Life's too short to make stuff you don't believe in.
𝗗𝗢 𝗜𝗧 𝗙𝗢𝗥 𝗧𝗛𝗘 𝗔𝗗𝗩𝗘𝗡𝗧𝗨𝗥𝗢𝗨𝗦 𝗞𝗜𝗗 𝗜𝗡𝗦𝗜𝗗𝗘 𝗬𝗢𝗨
When I was at school they called me naughty, I called it adventurous. I would go places, wear clothes and do things other people didn't understand.
That same curiosity led me here.
I took this job because I knew it would be an adventure, and the best adventures aren't supposed to be easy. They're supposed to challenge you, make you think & make you feel alive.
So if you're thinking about taking that risk, making that move or starting that adventure that scares the shit out of you…
Start.
You might just end up somewhere
beyond your wildest dreams ✨✨✨