Amazon Auto-Activates Videos in Sponsored Products Campaigns Amazon advertisers
By Ivanmarynych · October 30, 2026 · Curated by George's Blog
Amazon Auto-Activates Videos in Sponsored Products Campaigns
Amazon advertisers are reporting that AI-assembled videos have appeared in existing Sponsored Products campaigns without manual setup. Some videos were reportedly already active and delivering ads when sellers discovered them.
Key Updates:
- Amazon appears to be assembling videos from existing product assets for Sponsored Products campaigns.
- Some advertisers report that these videos were activated and served without their direct intervention.
- Sellers should check the Video tab in their ad groups to review auto-assembled videos, confirm product accuracy, and monitor performance.
Automated creative could help advertisers expand video placements with less production work. However, automatically generated content may not always represent a product accurately.
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