🆕 Amazon DSP: Ad Exposure Remarketing (Beta) You can now retarget shoppers who
By Alyssa G · October 30, 2026 · Curated by George's Blog
🆕 Amazon DSP: Ad Exposure Remarketing (Beta)
You can now retarget shoppers who saw your other campaigns or ad groups, right from your ad groups(aka line items-for those that are still using the legacy view)
Before this, building an exposed audience usually meant a trip into AMC.
What stood out when I opened it:
- You pick the exact campaigns or ad groups to pull from
- Ended campaigns are included
- Impressions show next to each, so you can gauge the pool
That second point is the one I’m most excited about.
My PBDD awareness video wrapped up weeks ago. Those viewers are still a warm audience. Now I can bring them back for Black Friday and Cyber Monday without a custom build. I am testing this targeting now and am especially interested in seeing how it’s performance compares to the typical AMC route for this kind of audience targeting.
Are you running exposure-based remarketing yet, or still building it in AMC? And if you are running one or both, what are you seeing?
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