The 5 campaigns I build for every new product launch. It's the same block I've u
By Andrew Bailiff · October 29, 2026 · Curated by George's Blog
The 5 campaigns I build for every new product launch.
It's the same block I've used on launches in the US, Canada, the UK and across the EU.
3 of the 5 find terms. 2 scale the ones that work.
1️⃣ 𝗔𝘂𝘁𝗼: the harvest source. It finds the searches I'd never have guessed.
2️⃣ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀, 𝗽𝗵𝗿𝗮𝘀𝗲 𝗮𝗻𝗱 𝗯𝗿𝗼𝗮𝗱: research.
3️⃣ 𝗞𝗲𝘆𝘄𝗼𝗿𝗱𝘀, 𝗲𝘅𝗮𝗰𝘁: performance. Only proven terms.
4️⃣ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗦𝗜𝗡𝘀, 𝗲𝘅𝗽𝗮𝗻𝗱𝗲𝗱: research.
5️⃣ 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿 𝗔𝗦𝗜𝗡𝘀, 𝗶𝗻𝗱𝗶𝘃𝗶𝗱𝘂𝗮𝗹: performance.
𝗧𝗵𝗲 𝗵𝗮𝗿𝘃𝗲𝘀𝘁 𝗼𝗻𝗹𝘆 𝗺𝗼𝘃𝗲𝘀 𝗼𝗻𝗲 𝘄𝗮𝘆:
→ Auto into broad and exact
→ Expanded ASIN targets into individual ones
❌ 𝗧𝗵𝗲 𝗰𝗼𝗺𝗺𝗼𝗻 𝗹𝗮𝘂𝗻𝗰𝗵: one auto and one manual campaign, discovery and proven terms sharing a bid and a budget
✅ 𝗧𝗵𝗶𝘀 𝗯𝗹𝗼𝗰𝗸: research and performance split, all on dynamic bids down only, one naming pattern
Proven terms get the budget. New ones get tested in research first.