One of the biggest misconceptions about enablement is that our job is to teach >
By Jennacope · October 29, 2026 · Curated by George's Blog
One of the biggest misconceptions about enablement is that our job is to teach >> in reality, so much of our job is to learn.
And what better way to do that than step outside of our respective bubbles for a day and dive in deep at the Sales Enablement Collective summit?
Three things that made this day particularly great:
1. Getting up on stage! 🎤
I had the opportunity to sit on a panel with Duncan T.and Charlene Baker to talk about the AI use cases we think actually move the needle. The day was jam packed with awesome AI topics, so we wanted to put a little spin on it.
My contribution was something along the lines of "Honey, I vibe coded my boss."
A few months ago, I built an AI enablement coach that reads nearly everything I write (slacks, granola notes, emails, etc.), looks at what I've delivered, and gives me a healthy dose of tough love every Friday.
It's not a replacement for my long chats with Mohit Bijlani, but it is a pretty great way to hold myself accountable and force me to lift my eyes up a bit. If anyone wants the (very long and involved) prompt, send me a note > happy to share!
2. "OMG, we're in the exact same boat." 🚣
I lost count of how many times I heard some variation of this throughout the day.
There are so many enablement leaders operating as teams of 1, 2, or 3, and building functions from the ground up while Claude is moving the goal posts about what's possible every single day.
And there are so many former sellers who have now moved into enablement at companies where they haven't personally carried that bag, trying to figure out how to build a credible strategy, support their teams, and continue growing their own careers.
If this sounds like you, please reach out!! I'd love to get a little community of us together to compare notes, share what's working, and figure some of this out together.
3. A little reunion with Kaitlyn Chase (O'Connor) ❤️
Last >> but certainly not least >> getting to spend the day with my former colleague, partner in crime, and unofficial event photographer.
We spent the day reminiscing about our time working together and comparing notes on everything from kickoff planning and FY27 priorities to platform rollouts and the million other things that we're somehow spinning.
I left the day inspired with new ideas, some validation that we're all in this together, and most importantly > some new friends.