๐๐ถ๐๐ฒ ๐๐ ๐ฃ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐ฒ๐ ๐ง๐ต๐ฎ๐ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น
By Chris Fryburger ยท October 29, 2026 ยท Curated by George's Blog
๐๐ถ๐๐ฒ ๐๐ ๐ฃ๐ฟ๐ถ๐ผ๐ฟ๐ถ๐๐ถ๐ฒ๐ ๐ง๐ต๐ฎ๐ ๐๐ป๐ฐ๐ฟ๐ฒ๐ฎ๐๐ฒ ๐ฎ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ฝ๐น๐ฎ๐ฐ๐ฒ ๐๐ด๐ฒ๐ป๐ฐ๐'๐ ๐ฉ๐ฎ๐น๐๐ฒ
Amazon is building more routine seller and advertising work into its own AI tools. That raises a question for marketplace agency owners: will your AI investments make the business more valuable to a buyer, or easier to replace?
1. ๐ฆ๐ต๐ผ๐ ๐๐ต๐ฒ ๐บ๐ฎ๐ฟ๐ด๐ถ๐ป ๐ถ๐บ๐ฝ๐ฟ๐ผ๐๐ฒ๐บ๐ฒ๐ป๐. Automate repetitive delivery, then document time saved, cost per account and EBITDA improvement. Buyers need proof, not demos.
2. ๐๐ฒ๐ฒ๐ฝ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐ ๐น๐ผ๐ป๐ด๐ฒ๐ฟ. Use AI to connect advertising, inventory and catalog insights into better decisions. Track client outcomes and renewals.
3. ๐ฃ๐ฟ๐ผ๐๐ฒ๐ฐ๐ ๐ฟ๐ฒ๐ฐ๐๐ฟ๐ฟ๐ถ๐ป๐ด ๐ฟ๐ฒ๐๐ฒ๐ป๐๐ฒ. Sell ongoing strategy and accountability rather than tasks sellers can increasingly automate themselves.
4. ๐๐๐ถ๐น๐ฑ ๐๐ฟ๐ฎ๐ป๐๐ณ๐ฒ๐ฟ๐ฎ๐ฏ๐น๐ฒ ๐๐ฃ. Verify code ownership, client data permissions, maintenance costs and dependence on Amazon APIs or outside AI providers.
5. ๐ฅ๐ฒ๐ฑ๐๐ฐ๐ฒ ๐ณ๐ผ๐๐ป๐ฑ๐ฒ๐ฟ ๐ฑ๐ฒ๐ฝ๐ฒ๐ป๐ฑ๐ฒ๐ป๐ฐ๐ฒ. Use AI-supported playbooks, training and quality checks so the team can perform without you.
One Amazon agency I've reviewed has proprietary automation and limited founder dependence. That's promising, but a buyer still needs evidence of savings, clear IP ownership and a sustainable handoff.
AI creates value when it produces durable earnings and a business a buyer can actually run.
#AmazonAgencies #AgencyMA #ArtificialIntelligence #MarketplaceCommerce