During the day, shoppers usually know what they want. They buy fast and get back
By Andrew Bailiff · October 29, 2026 · Curated by George's Blog
During the day, shoppers usually know what they want. They buy fast and get back to work.
In the evening, there's more traffic, but it doesn't convert as well. Browsy traffic.
More traffic isn't the same as more buyers.
Bid for the buyers using dayparting.
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