Our priciest placement isn't in Asia. It's in Spain. Which annoys roughly every
By George Barnett Reid 👀 · October 29, 2026 · Curated by George's Blog
Our priciest placement isn't in Asia.
It's in Spain. Which annoys roughly every brand that comes to us looking for a cheap seat.
Where our placements have landed:
→ India
→ The Philippines
→ Germany
→ France
→ Spain
→ Ireland
What someone costs moves on what they can do, not the country they open their laptop in.
Brands still ask me which market is "best value". It's the wrong question. You're not buying a timezone. You're buying whether someone has genuinely owned a P&L line for four years or has just been reporting on one.
The expensive hire who holds the account for years is cheaper than the cheap hire you replace twice.
Boring maths. Nobody likes it.