We started Little Spoon with a simple but ambitious belief: The future of kids f
By Blewis · October 29, 2026 · Curated by George's Blog
We started Little Spoon with a simple but ambitious belief:
The future of kids food wouldn’t be built around a product category. It would be built around a consumer. 💥
Today, Inc. Magazine shared a pretty surreal milestone…
Just one year after launching in Target, Little Spoon has surpassed Gerber in total brand sales volume at the retailer. 🤯
We didn’t get here by trying to build a better baby food company. We got here by challenging the way the industry has always operated.
While traditional food companies organize themselves around product categories, we’ve spent the last eight years building around the evolving needs of the modern parent.
From infant formula to a baby’s first bites, to big kid meals and snacks, and now our newest adventure – Dolphin Divers, our new organic kids breakfast cereal! 🐬
Different categories. Different ages. Different occasions. One customer at the center of it all.
And while the milestones are exciting, what makes me proudest is the incredible team behind them and the hundreds of thousands of families who put their trust in us.
The future of kids food and nutrition is being rewritten. And we’re still in the early innings of what we believe Little Spoon can become. 🚀
Thanks to Annabel Burba for a fun convo and the awesome coverage! https://lnkd.in/eTy_XrEr