Something that bugs me is the Amazon ad budget that's the same fixed number ever
By Antfinch · October 27, 2026 · Curated by George's Blog
Something that bugs me is the Amazon ad budget that's the same fixed number every single month, whatever's going on.
Nine times out of ten nobody can tell you where the number came from. Someone picked it once and run with it.
I saw it again recently.
The ads were clearly working, with good returns and organic rank going up on the main products, and the budget was still sitting there like a bouncer who won't let anyone in.
(Not being allowed to get into night clubs as a 17 year old and having to put black socks over my white trainers...has obviously scarred me).
We're changing it so spend follows the monthly P&L and gets reviewed every month. Finance still has control and the channel gets room when it's earning it, and nobody has to ask for more budget like a payrise request at your annual appraisal.
Rant over.
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🚀 I help Amazon vendors fix the issues that slow sales and kill margin.