๐๏ธ๐๏ธ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฆ๐ต๐ผ๐ฝ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐ ๐๐ฒ๐ฎ๐ฑ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐
By Nick Penev ยท October 27, 2026 ยท Curated by George's Blog
๐๏ธ๐๏ธ ๐ง๐ถ๐ธ๐ง๐ผ๐ธ ๐ฆ๐ต๐ผ๐ฝ ๐ฉ๐ถ๐ฑ๐ฒ๐ผ๐ ๐๐ฒ๐ฎ๐ฑ ๐ฆ๐ฎ๐น๐ฒ๐ ๐ถ๐ป ๐๐ผ๐๐ฟ ๐๐๐ฟ๐ผ๐ฝ๐ฒ๐ฎ๐ป ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐!
European shoppers are buying straight from TikTok videos, and the numbers are spicy!
In 2025, recorded videos generated 64% of TikTok Shop sales across Germany, France, Italy, and Spain. Germany leads with 69.3%, followed by France (62%), Italy (61%), and Spain (59%).
Live shopping? Just 17%. Product listings? 19%.
Here's the kicker: You don't need expensive livestreams to win. Great product videos can do the selling around the clock!
๐ช๐บ Thinking about expanding your brand into Europe? TikTok Shop offers another growth opportunity. Get your content strategy right, sort out your EU VAT compliance, and start testing!
๐๐ผ๐ ๐๐ฒ ๐ฐ๐ฎ๐ป ๐ต๐ฒ๐น๐ฝ ๐
๐๐ฅ๐๐ ๐๐ ๐ฝ๐ฎ๐ป๐๐ถ๐ผ๐ป ๐๐ผ ๐๐ต๐ฒ ๐๐จ ๐๐น๐๐ฒ๐ฝ๐ฟ๐ถ๐ป๐ ๐ฟ๐ฒ๐ฝ๐ผ๐ฟ๐... ๐ฆ๐ฒ๐ป๐ฑ ๐๐ผ๐๐ฟ ๐๐บ๐ฎ๐๐ผ๐ป ๐๐๐ผ๐ฟ๐ฒ ๐น๐ถ๐ป๐ธ, ๐๐ฒ๐ฏ๐๐ถ๐๐ฒ ๐ผ๐ฟ ๐ฝ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ถ๐ฑ๐ฒ๐ฎ ๐๐ผ ๐ป๐ฝ@๐ต๐ฒ๐น๐น๐ผ๐๐ฎ๐ .๐ฐ๐ผ๐บ and we'll do a marketing research to let you know if you should bother and what is the opportunity.
We'll take care of the VAT compliance and product compliance,logistics,localization and translations and much more!
๐ Big shoutout to my partner Artur Staลczuk ,Founder of MarketMaze for droppinโ this gem post and banner!
Subscribe into his newsletter here, itโs straight fire: ๐ marketmaze.me/subscribe