Great ads measurement requires rigorous causal science. That’s why I’m thrilled
By Brian E Collins · October 27, 2026 · Curated by George's Blog
Great ads measurement requires rigorous causal science. That’s why I’m thrilled that Simone has joined WMC to lead our new Ads Economics function. If you want to build industry-leading incrementality measurement, come join us!
Grateful to Linda Lomelino Ryan Mayward Hollie Cummings for all the support.