By 2030, AI agents could be steering up to $5 trillion of global retail spend! S
By Manyakapur · October 27, 2026 · Curated by George's Blog
By 2030, AI agents could be steering up to $5 trillion of global retail spend!
Shoppers are asking AI what to buy. ChatGPT, Gemini, Alexa for Shopping and Walmart Sparky are now where a lot of product decisions start, and the brands that get recommended are the ones that win.
I’ve joined Azoma as a Content Marketing Specialist. We help brands get seen and chosen by these AI shopping agents through Agentic Commerce Optimisation(ACO). Brands like L’Oréal, Unilever, Mars, Beiersdorf and Reckitt already work with us to do exactly that.
Thank you to Max Sinclair and Max Hatter for bringing me on board. Excited to build this together.
I’ll be sharing a lot more on AI-led shopping and ACO here, so watch this space!