At this year’s #BrightFORWARD conference, Juan D. Mejia moderated “The Agentic R
By Brighttower · October 27, 2026 · Curated by George's Blog
At this year’s #BrightFORWARD conference, Juan D. Mejia moderated “The Agentic Repricing: Who Captures Value When AI Runs Commerce” with Melissa Burdick (Pacvue), Scott Friend (Bain Capital Ventures (BCV)), Tomer Tagrin. (Yotpo) and Troy Treangen (NielsenIQ). When Juan asked who had let #AIagents make a purchase on their behalf, only a few audience hands went up, but the panel was clear that the shift is coming. The discussion covered why #brands will need to market to both humans and agents, the importance of underlying product data, and what agentic shopping means for #loyalty. Asked what share of U.S. commerce will be agentic in five years – the panel’s predictions ranged from 10% to 60%. We’ll check back in 2031! Thank you to our panelists for a thought-provoking and forward-looking discussion. #AgenticAI #CommerceMedia