CEO. Your favorite keyword isn’t evidence. Solo Amazon Operator. ⠀ I start with
By Aaron Moore · October 27, 2026 · Curated by George's Blog
CEO.
Your favorite keyword isn’t evidence.
Solo Amazon Operator.
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I start with the Search Query Performance report.
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Actual customer searches. Impressions. Clicks. Cart adds. Purchases.
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Not what we hope customers call the product.
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I want to see which relevant searches bring us attention and where that attention stops turning into sales.
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Getting seen but not clicked?
I check the main image, title, price and fit for that search.
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Getting clicks but few purchases?
I check what the listing promises, what it explains and what the offer looks like.
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The report tells me where to investigate. It doesn’t magically tell me the cause.
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Then I make a targeted change.
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Use the customer’s language where it belongs. Show the use case they’re searching for. Answer the question holding up the purchase.
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Then measure what happened.
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Stuffing more keywords into a listing isn’t optimization.
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Helping the right customer find it, understand it and buy it is.
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Solo Amazon Operator.