🚨 VPs of eCommerce running Amazon, Black Friday is a month away. This is the we
By Dbolzmann · October 27, 2026 · Curated by George's Blog
🚨 VPs of eCommerce running Amazon, Black Friday is a month away. This is the week to get holiday creative submitted.
If I was Hawaiian Shaved Ice, here's how I'd prepare for holiday sales 👇
The main image we designed for them is already doing its job. Let's just modify it to have holiday colored ice for q4.
Beyond that, I'd add ONE holiday image to the product image stack: the kids eating their shaved ice, in red and green instead of rainbow.
Instantly the summer seasonal product becomes the fun, unexpected holiday gift.
MY HOT TAKE: most holiday creative on Amazon is cheesy. Clip art Santas, fake snow, the whole stack turned red and green.
What I'd do instead: → One gift image in the stack → A light touch on a few A+ images (string lights, one bow) → Timeless copy. No "holiday sale," no "limited edition" → Submit now.
Approvals get slower closer to Black Friday
We did this for 20+ brands we've worked with, from luggage to toothpaste. Each one has a before and after plus the exact AI prompt we used.
📍Drop me a note 👇🏽 and I'll share the full gift guide 🎁